"My Way effortlessly delivers additional turnover and an interesting new audience to RAI Amsterdam”
RAI Amsterdam opts for efficiency with My Way
Event location RAI Amsterdam has recently started making the most of its enormous parking lot. This doesn’t have to be difficult, but it does generate a lot of income and a new audience. We’ll tell you about the challenges and the way it works.
The Challenge
With over 4,000 parking spaces and a calendar packed with events, RAI Amsterdam faced a familiar issue: large-scale parking capacity sitting unused outside peak event hours. At the same time, the complexity of managing day-to-day availability, pricing, and public access made optimization difficult. The goal? Increase utilization without creating operational headaches.
The Solution
By integrating with MyWay’s platform, RAI Amsterdam opened its parking garage to a broader audience—on their own terms. MyWay’s technology allows real-time control over availability, dynamic pricing, and seamless access via license plate recognition. No physical tickets. No extra staff. Just fully automated revenue.
RAI Amsterdam can now:
Rent out unused parking spaces on quiet
Set flexible pricing based on time, demand, or event schedules
Welcome a new customer base from outside traditional event visitors
Keep operations lean thanks to full automation
The Results
Since going live with MyWay, RAI Amsterdam has significantly increased parking revenue while improving the visitor experience. Drivers now find, book, and access parking with minimal friction—whether they’re attending an event or just looking for a convenient spot in Amsterdam-Zuid.
Want to learn more
Debbie van de Wiel - Sales
Thank you for your interest in My Way. I’d be happy to think along with you and will be in touch shortly.