RAI Amsterdam opts for efficiency with My Way
Event location RAI Amsterdam has recently started making the most of its enormous parking lot. This doesn’t have to be difficult, but it does generate a lot of income and a new audience. We’ll tell you about the challenges and the way it works.
The challenge
With over 4,000 parking spaces and a calendar packed with events, RAI Amsterdam faced a familiar issue: large-scale parking capacity sitting unused outside peak event hours. At the same time, managing day-to-day availability, pricing and public access was complex, which made optimization difficult. RAI wanted to increase utilization without creating operational headaches.
The solution
By integrating with My Way’s platform, RAI Amsterdam opened its parking garage to a broader audience on its own terms. My Way’s technology gives real-time control over availability, dynamic pricing and access via license plate recognition. There are no physical tickets and no extra staff, and the revenue comes in fully automatically.
RAI Amsterdam can now:
- Rent out unused parking spaces at quiet times
- Set flexible pricing based on time, demand, or event schedules
- Welcome a new customer base from outside traditional event visitors
- Keep operations lean thanks to full automation
The results
Since going live with My Way, RAI Amsterdam has significantly increased parking revenue and improved the visitor experience. Drivers now find, book and access parking easily, whether they’re attending an event or just looking for a convenient spot in Amsterdam-Zuid.
Want to learn more?
Debbie van de Wiel - Commercial Team Lead
Thank you for your interest in My Way. I’d be happy to think along with you and will be in touch shortly.